Ahmedabad: Global premium fitness brand Reebok today announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women’s fitness ambassador to reinforce its commitment to women fitness enthusiasts in India. Nargis Fakhri will represent the brand for their ‘Studio’category, a unique and innovative line of products focussed on dance, aerobics and yoga designed especially for the women consumers.
Given her strong connect with fitness; Nargis is a personification of Reebok’s brand identity and values. Through initiatives like ‘Feel Good Fridays’ where she offers fitness advice to her fans on Twitter and now her association with Reebok, Nargis wishes to inspire women around the world to make fitness a priority.
Talking about the association, Erick Haskell, Managing Director, Adidas Group India said, “Reebok is committed to making fitness aspirational and fun and Nargis Fakhri is the perfect embodiment of this. We are excited to partner with her and together take ourbrand proposition to the next level. Through our recent association with John Abraham as the brand’s new men’s fitness ambassador and now with Nargis Fakhri coming on board as the women’s ambassador, we aim to engage the customer at every touch point and encourage them to adopt the philosophy of Fit for Life.”
The brand is all set to launch an exciting campaign with Nargis Fakhri for their ‘Studio’ category which will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle. This association with Nargis is yet another feather in Reebok’s cap as it aims to redefine how consumers perceive fitness in the country. In addition, based on the principle of ‘women talk to women best’, Nargis’s association will be leveraged by Reebok on a large scale on social media platforms to encourage more and more women in India to adopt a fit lifestyle.
Sharing her thoughts, Nargis Fakhri said “Being fit is not just about working out and looking good, it’s about having a positive attitude, making the right fitness choices and participating in activities one enjoys. Reebok has a strong heritage in fitness and I am thrilled to partner with them in their endeavour to make fitness a part of every women’s lifestyle. I am looking forward to this association and hope to build a positive momentum for the brand and for women’s fitness in India.”
Reebok’s other high profile brand ambassadors include ace cricketers Captain MS Dhoni, Gautam Gambhir, Unmukt Chand, hockey majors Sandeep Singh and Sardar Singh, fitness trainers Piyush Pandey and Dheepesh Bhattand Bollywood actor John Abraham.