Google has named the next version of its mobile operating system Android KitKat. The news comes as a surprise as the firm had previously indicated version 4.4 of the Android OS would be Key Lime Pie.
Android is the operating system that powers over 1 billion smartphones and tablets.
“Since these devices make our lives so sweet, each Android version is named after a dessert.” says official website of Android KitKat. Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean are the previous versions of Android OS.
“As everybody finds it difficult to stay away from chocolate we decided to name the next version of Android after one of our favorite chocolate treats, Kitkat!” states Google official site.
The decision to brand the software with the name of Nestle’s chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker.
“This is not a money-changing-hands kind of deal. The idea was to do something fun and unexpected.” said John Lagerling, director of Android global partnerships.
“If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected.”
Nestle has faced criticism in the past for the way it promoted powdered baby milk in the developing world. It has also had to recall numerous products, most recently bags of dog food following a salmonella scare in the US.