Pune: With Valentine’s Day celebrations extending far and wide, one gift portal reveal some amazing facts about online shopping for the day of love by Indians. In the midst of increased hectic lifestyle, online shopping has become a trend, bringing in convenience for the urban population. The shopping portals today help in saving time and bring in a surprise element of receiving a gift when it is unexpected.
Giftease.com, one of the leading gifting portals in India has successfully unveiled the core likes and dislikes of us Indians. Having surveyed across different age groups and cities, the new study has brought a novel perspective on the psyche of Indians, when it comes to choosing a gift for their Valentine.
As per the survey findings, chocolates and flowers have been the most preferred gifts for men (Chocolates: 59%; Flowers: 55%) amd women (Chocolates: 38%; Flowers: 39%). However, the other preferred gifting items, for Women, the top three gifting items: Perfume- 59%, Handbag & Wallet- 47% & Watches- 59%. For Men, the top three gifting items: Handbag & Wallet- 41%, Perfume-32% & Watches- 37%.
Some of the key findings revealed that the minimum order for Valentine’s Day started around Rs. 200, but most popular ranged between Rs. 500-1000/-. The average consumers placing orders range between 25-35 years (50%) & 18-25 years (41%). The most popular ordering hours were 11.00 am -1:00 pm and then again around midnight.
“With an increased paucity of time and disposable income among youth, the trend of Online shopping is widespread. The fondness of celebrating and gifting on different occasions is trending in, especially amongst youth. Valentine’s Day is one such day on which people like to celebrate and enjoy. Nowadays the gifting options for V-Day are much beyond chocolates & flowers. For wooing the youth, the portals have gone beyond the ordinary and have quirky products to offer. In just a click today, the consumers can choose from varied options of gifts for their loved ones”, said Mr. Ashish Chandani, COO at Giftease.com.
Thus, it has been observed that, during Valentine’s Day, gifting portals have emerged as the cupid for young urban population.