Are you a salad lover like me? It’s so difficult to find a good place just to eat salads. Isn’t it? Bunch of computer engineers cum foodies from Ahmedabad have made online salad bar, LoveForSalad for foodies like us. I personally have tried their salads and they are delicious. Today in Startup Talk we are interviewing Ashish Vyas (Founder, LoveForSalad) to know more about LFS. Have a look at our conversation with Ashish.
Who is Ashish Vyas?
A tech whiz with successful stints at IBM, Yahoo! and Microsoft wanting to make his own entrepreneurial mark straddles the world of technological innovation and creative passion for food through the successful concept of LoveForSalad- an ‘online salad bar by geeks’.
Love For Salad is an online salad bar by a bunch of tech entrepreneurs and foodies at heart. Love For Salad is all about making easy but healthy decisions!
What is the story behind starting up LFS?
It’s amazing to have an idea but it’s like all stars lining up for your good will when your team gives a thumbs up and take plunge for you. Every office and college in Ahmedabad has the same story- skipping breakfast and rushing to colleges or workplaces and when hunger yells out of stomach, we gobble anything greasy, easily available junk adding to belly tyre gradually and a grace of health, activeness goes lacking significantly. Being comp-engineers, having a mostly sedentary work style we realised we didn’t really have a healthy, easy and yet tasty option for food.
Out of dire necessity of good food, healthy taste-lovers and a bunch of geeks- we came up with the marvellous concept of LoveForSalad at our first coffee round with newly welcomed Morphy Richards at office
What is unique about LFS?
You’re hungry, you buy/steal time out of a busy schedule, go to a food hub in scorching summer to relieve your hunger. On the other hand freshest and healthiest experience delivered in a nicely packed box that contains a salad in a tasty-edible container, a filler and health-drink ended with a nut, cherished with a good thought right to your door step at affordable prices. Something sounds better, more relaxing..doesn’t it?
Health and taste walk hand in hand and we feel it at LoveForSalad.
LoveForSalad delivers four basic categories of salad- Pasta Salads, Fruit Salads, Green Salads, Sprout Salads. Pricing ranges between Rs. 140 to Rs. 200.
Love your health? You’ll love LoveForSalad. We also have pre-pay Health Packs.
- LFS Healthpack – 140 Rs for minimum 10 packs
- LFS Lite – 130 Rs for minimum 10 packs
- LFS Dual(salads for two) – 210 Rs for minimum 10 packs
Who are faces behind LFS?
Whom do you see as your biggest competitor? And how are you better than them?
Food hubs that provide home delivery for meals are competitors for no standard point of distinguish on healthy choice of food.
How much money and time did you invest in this startup?
It took us almost a year brainstorming, researching, coming up with spectacular recipes, designing logo, site and packaging, developing the technical ends from inventory to order to payment, product development and improvements, market research, finding the right people, training on several ends, initial trials and market senses before officially stepping in the market.
What is the major challenge you are facing right now?
We do free delivery in the radium of 120 sq km so maintaining on-time delivery is an on-going challenge for us.
Please share some stats of your startups.
2.2K+ orders and 99% return customers. Our fan club ranges from senior management of MNCs, directors of colleges and hospitals, principals to housewives and students.
What is failure according to you?
There is no bigger failure than giving up.
What do you think about BuddyBits.com?
A nice platform to encourage young entrepreneurs. We have been following up Buddybits for quite a while now and you guys are doing amazing job.
Well, thanks Ashish for your words. We wish you all the best for all your future endeavours.