Startup Talk with Ankit Dudhwewala

Do you ever wonder while selection of softwares for your need? Ankit Dudhwewala, an entrepreneur from Ahmedabad has co-founded a startup called SoftwareSuggest with Piyush Patel for you. To know more about him and his startup, have a look at our startup talk with Ankit Dudhwewala (co-founder,

Who is Ankit Dudhwewala? Why are we interviewing you?

After completing my masters from NMIMS, Mumbai, I stepped into the corporate world with a pharmaceutical company Salud Care Pvt. Ltd. Little did I know that I would find my calling somewhere else. What started from Pharma Companies has now taken me to, as the co-founder.

What is is for business software discovery and recommendation platform. We list, review, compare & offer free consultation, thus help Indian businesses in selecting the right software. We have 1200+ software on our platform, for managing 35+ business functions like accounting, human resource, CRM, etc. and have reviewed 150+ softwares (& counting). Even in the beta phase, we consult 50+ companies every month.

What is the story behind starting up SoftwareSuggest?

Before starting SoftwarSuggest, I was working in a medium scale Pharma Company. In 2008, the company started the process of implementing an ERP but had to change 3 vendors before finding a good match after 4 years in 2012. That is when I realized the need for a platform like SoftwareSuggest.

Who are the faces behind this startup? How many people are working with you?

We have a team of 7 with 2 founders me and Piyush Patel. Five of us work in research, data management, vendor management and two developers.

SoftwareSuggest Team
SoftwareSuggest Team

Can you tell us about your competitors? Who are they and what makes you different from them?

Besides Google, IndiaMart and TradeIndia as our competitors. However, they have little focus on Softwares and don’t follow a consulting approach like SoftwareSuggest does.

How much time and money did you invest in SoftwareSuggest?

We are currently in the beta phase, as we are experimenting – a lot. The product is 4 months old and we invested around 10 Lac till now.

How did you manage fund? And in what time?

We have borrowed funds from family. At this burn rate we have funds for the next 6 months and we will make the business self-sustaining by that time. However, we are now looking for angel funds to multiple our growth rates.

What is your revenue model?

We are on Zero revenues now, but the possible revenue methods are – fees from SME’s for consulting them and using the real-estate on our portal. As I mentioned, we can experiment for another 6 months.

Which is a major challenge are you facing right now?

For SoftwareSuggest to work, both software vendors and software buyer need to be at present on the platform. The website will be useless if any one of the two is missing. It’s the chicken and egg problem. We have to ensure both the ends meet.

What is failure according to you? Have you tasted it?

Ankit Dudhwewala
Ankit Dudhwewala

Falling to learn is failure. And mistakes done several times lead to failure.

Mistakes we do on a daily basis, some are damaging, and some go unnoticed. But we learn quickly. So we hardly see failure.

What is your future plan?

Short team- to take the software we have reviewed to 500+ and long term is to make ensure very business contact us before they buy a business software.

What else do you do except SoftwareSuggest?

Except the daily chores, my entire team, including me, does nothing but SoftwareSuggest.

What is entrepreneurship according to you?

It is the best mediation. If you are an entrepreneur, you won’t feel tired when you go back home after work.

What message would you like to give to upcoming entrepreneurs?

Don’t expect major of success before 3 years of starting up. This might sound discouraging, but the changes of success increase if one is working hard and is patient.

What do you think about

Super team, with a super leader. I only wish, I could go back in time and do something like this in my college days.

Thank you for your words. We wish you all the best for all your future endeavors.