The first concern for any startup is marketing. As social media is the most used tool for socializing their main concern should be on how to use social media for effective marketing of their startup. But manually managing every social media page is a very time consuming activity. You can however use tools that are available to reduce the manual work and make your social media management easier.
Here is the list of tools that will help you manage your social media pages:
Hootsuite is the most popular and useful social media management tool on the market. It can manage all popular social media platforms. You can monitor all your social media platforms in one place, schedule your posts and get analytics reports. Hootsuite also offers team management options where multiple people can manage the same accounts without having to share any passwords among them. You can manage what privileges each member has and keep full control of your account.
AgoraPulse is a complete CRM tool that focuses on social media. You can create profiles for your followers and subscribers and manage each profile separately giving you full control over your social media platforms. You can launch custom contests and promotions across all your platforms simultaneously. AgoraPulse also has a powerful report generation feature that will give you insights on your social media reach. You can track all you interactions from twitter mentions to Facebook messages in one place.
Tweetdeck organizes twitter into columns so you can easily scan through relevant posts and pick out the important ones. You can customize your dashboard so that it displays information that you are interested in. You can schedule tweets so that they reach maximum people. You can add multiple accounts and handle them in the same place.
SocialBro is a marketing platform for twitter. This tool is a one-in-all marketing tool. It can analyze your followers, show you the best times to tweet and give you an insight on twitter users among your followers and in the entire twitter universe. It can give you ranked view of all your followers to help you know which followers are valuable. It even offers an analysis of your competitors so you can compare your performance with your competitors and stay ahead of them.
5. Google Analytics
Google analytics is the best tool if you wish to get insights on your website visitors. It is free if your website gets less than 1 Million hits a month. Google Analytics can help you understand how your website is performing, what you need to change and how much that change has affected the performance of your website.
6. Social Rank
Social Rank will analyse your followers and organize them in to groups based on the interactions you have with them. It helps in identifying valuable followers so you can target them properly. You can use the filters to separate and sort all your followers into relevant groups that you can target for your marketing campaigns.
Tweriod analyses your timeline and interaction to give you a report on the best time to post. They can DM you your reports or you can opt to get the reports in email.
This is an analytics tool for twitter. It gives you a detailed insight on your followers with detailed and graphical reports. Find followers with similar interest so you can target only relevant users.
9. Google Alerts
A lesser known tool that can track the whole web for specific keywords and will send you timely alerts about news and websites that mention those keywords. Track when you are being mentioned so you know what is being said about your business.
PageModo is a tool that allows you to easily manage and redesign your Facebook page. You can use its existing templates to make your Facebook page timeline more visually appealing. It has the ability to create custom tabs that you can use to launch competitions and campaigns on your Facebook page.
Realizing that social media is a great tool for marketing your new startup is the start. Using these tools to make a noticeable impact in your social media circles is the next step. You can overhaul your social media presence using these tools. These will save you valuable time and effort that you can spend elsewhere to increase the productivity of your startup.