As director Abhishek Jain mentioned in his column Changing Gujarati Cinema, Gujarati cinema is going through a major change. And today, a very welcoming step has been taken by Government of Gujarat in the same direction. Chief minister Anandiben Patel has announced a new policy to promote and encourage Gujarati cinema. Government wants to promote new age Gujarati films. The policy has been formed with the aim of promoting urban Gujarati films. The policy has been made under the guidance of renowned Gujarati personalities from the entertainment world including Manoj Joshi, Naresh Kanodia, Swapna Waghmare Joshi, Apara Mehta, Abhishek Jain, Gaurang Vyas, Mihir Bhuta and more. Quality of the films is given highest priority while forming this policy. Here is the highlights from the policy.
Highlights from the New Policy for Gujarati Cinema
1. A film screening committee containing 10 experts will be formed to evaluate the films.
2. Films will be given grades on the basis of evaluation of the film screening committee and public reception of the film.
3. Film makers will be provided with the financial assistance of Rs.5 lakh to 50 lakh based on the grades their films receive.
4. Films revolving around women empowerment or based on children will be given additional financial assistance upto 25%.
5. Any Gujarati film which wins international awards will be rewarded with Rs.2 crore to 5 crores.
6. Any film which received Government of India’s ‘Rajat Kamal’ award will be rewarded with Rs.1 crore.
7. Only films shot on 35mm or has 2K Resolution/ higher format will be given financial assistance from the government. Along with the resolution and quality of the film, films should also have sound recording with Digital Surround Sound 5.1 (Dolby Digital/ Dolby SR/ DTS/ DTSE) or upgraded technology.
8. To avail all listed benefits, the film must have minimum running length of 100 minutes.
This new policy by Gujarat government is commendable. The policy will certainly help new directors to venture into Gujarati films. This policy will also open new doors for entrepreneurs planning to venture into entertainment sector. What are your views? Add them in comments below.
[Feature Photo Courtesy: Bas Ek Chance]