What really happened to Hebbar’s Kitchen?
If you can’t find Hebbar’s Kitchen’s videos on Facebook, here’s the reason why!
Food videos are really popular on Facebook these days especially since the launch of the Tasty facebook page. Everyone is making quick food recipe videos to garner some likes and shares for their Facebook Page. One such popular Indian Recipe page is/was Hebbar’s Kitchen!
Hebbar’s Kitchen is the brainchild of Archana Hebbar – an Indian food blogger from Melbourne, Australia. Her Facebook page had a following of more than 300,000 likes and her videos were shared a few thousand times. Hebbar’s kitchen was popular for vegetarian South Indian recipes and Indians both local and abroad were sharing these recipes and trying them at home.
Within a month or so after these videos went viral, other popular Indian food bloggers smelled something fishy. Turns out, Archana Hebbar was not an honest blogger and she committed the number one sin of blogging – plagiarism. That’s right! Her recipes that were so hugely popular were actually copy pasted from other renowned food bloggers who had written these recipes 2-4 years before they were published by Hebbar’s Kitchen.
Now many argue that how can recipes be original? For example – a basic recipe for rawa idli cannot change massively. That’s true. However, Hebbar’s Kitchen copied everything from other bloggers and this includes the introductions as well. Now that’s nasty…. Not tasty!
After realizing what Hebbar’s Kitchen was doing, many food bloggers took to Facebook. They took screenshots of the copied recipes. They even curated a list of all the blogs from which the recipes were copied! Some solid research work was done by Hebbar’s Kitchen! The list of food bloggers that were the source behind the popular Hebbar’s Kitchen videos are:
Most of these food bloggers are well established and have loyal fans. They have worked hard for years to come up with original recipes, click photographs, maintain a good blog and build their own food community. Plagiarism is wrong and unethical. What it does is it strips the original author of due credit or appreciation.
When the news of the plagiarism broke out, many fans disliked Hebbar’s Kitchen Facebook Page and reported it as spam! They also commented on Hebbar’s Kitchen posts calling the page a cheat for copying recipes.
The response by Hebbar’s Kitchen: The Facebook page has disappeared, the website is under maintenance and an apologetic email has been sent out to bloggers who contacted them. Before the Facebook page disappeared, Hebbar’s Kitchen replied to one of the comments apologising to every blogger and stating that she regrets her actions…. What she did was wrong and there are no excuses for it and asking people to forgive her!
What’s ironic is that in an interview with Mums and stories website in June 2016 – Archana Hebbar said, “We all know google can throw up any recipes we desire, but the authentic recipes are very difficult to find. So to cook authentic Udupi cuisines I always end up calling my mom, grandmother and mother in law for the tips and variations to make the dish perfect” Hmmm…. Intriguing!
This whole incident definitely makes us question the integrity of the blogger behind Hebbar’s Kitchen. Will Hebbar’s Kitchen ever recover from this episode? Maybe not! It’s just sad to see newbie bloggers take this ‘copy paste’ route. Anyway, it’s a good lesson for bloggers who aspire to be popular!