A movie which Abhishek Jain (Director, Kevi Rite Jaish and Bey Yaar) compares to the classic 90’s “Hum Saath Saath Hain”, “Shubh Aarambh”, a play on words as the main protagonist is also named “Shubh”, is a must watch if you’re into reminiscing, family movies, and are looking for ways to bond with your family better (seriously, in the fast moving world, don’t we regret not staying in touch with our family more?). Here are 10 reasons why you should see this movie:
1. For the star cast
With the charismatic Harsh Chhaya as a poet, who sprinkles into the film his shaayris and makes it richer, the beautiful Prachee Shah Paandya who plays the business-minded-yet-emotional wife perfectly, and remember “Dhulo” from Chhello Divas? He’s in it too! The main lead- Bharat Chawda and Deeksha Joshi, fresh-faced and easy on the eyes, act well as well.
2. For the shaayris
Harsh Chhaya plays a yesteryear poet, whose main inspiration is his wife- Maanasvi. Throughout the movie, we see him sprouting beautiful poetry, words which make us sigh and take us back to the sheer beauty of poetry. Also, at one point, you hear a famous piece by Gulzar too!
3. For the cinematography
The movie is beautifully shot, and edited even better. In each frame, you see the POV being shown perfectly, but apart from that, minute details are emphasized, so that the audience does not miss a single detail- it is a delight to look at.
4. For the music
The title track “Shubh Aarambh ho!” will be ringing in your ears even after you’ve left the theatre. The music boasts of names like Kirtidhan Gadhvi, Rushi Vakil, Divya Kumar, etc. Also, look out for one sequence where the song is literally made like the ones we Gujjus sing at our wedding progression- with the names of mama mami and kaka-kaki – sunoge to yaad aa jayega!
5. For the Gujju dose
Miss watching the days when you grew up on Gujarati “nataks” and used to watch them with your family, in halls? “Shubh Aarambh”, with its universal appeal yet Gujju connect, may help you relive your days.
6. For the families
Did we say reliving your days? When was the last movie that you saw with your family? Aaj kal clean movies hi kitni kam aati hai, nai? Here’s when Shubh Aarambh comes to the rescue- I guarantee it- with nice language, lots of humour and no double meaning jokes, plus a lot of family bonding sequences and lessons, this is one of those you can enjoy with your grandparents to your grandchildren alike!
7. For the relationship advice
The girl who’s getting married has a very hatke job- she has a clinic of her own where she works as a marriage counselor! She literally saves marriages, and justifies it as “I do not save marriages- I just clear the dust from the relation!” You get loads of advice on relationships throughout the movie.
8. For the twist from your normal story
You might think it is a usual Gujju wedding in a movie, but no! It does manage to surprise you with the turn the movie takes as you realize what it is all about. And trust us, you’ll not be disappointed!
9. For the costumes and the places!
The Garba costumes, to the Sangeet ceremony, the bride and groom are dressed handsomely. Even during their meets, they look wonderful- you feel like owning those dresses! Also, as you watch the movie, you connect to the famous places where it is shot- from the pols of Ahmedabad to the Sabarmati Riverfront! Arey aa to aapdu Ahmedabad!
10. For the reliving of the Gujju wedding traditions!
For people like me who still haven’t been invited to the winter weddings we have here, this movie, like “Yeh Jawaani hai Deewani” and “Vivah”, works towards lessening the feeling of missing. What better than a film tailored to suit your Gujju wedding needs? We recommend, best take your fiancé or fiancée with you! A wedding before a wedding- Here’s wishing a Shubh Aarambh to “Shubh Aarambh”!
