Bollywood knows how to always stay in limelight. Today we came across one such incident which makes you feel sorry at first but when you dig a little deeper, you feel angry. Actor Siddharth Malhotra shared a Tweet few hours back from his official account.
Here’s what Siddharth Malhotra tweeted
The actor also put a blank image on his profile photo and cover photo. And wrote ‘off’ in his bio. He did this on Twitter as well as Instagram accounts.
And the Twitter showed concern in no time.
There were so many Tweets flowing in that #SidsOffTheGrid hashtag also started trending on Twitter.
Why did he really quit social media?
While there are so many speculations, we found out the reason behind this post of Siddharth Malhotra.
According to a Twitterati Sukhpreet, Siddharth Malhotra’s post and his going offline is just a publicity stunt for his upcoming movie which is releasing on 26th January 2018.
Twitter user shared screenshot of a chat which reveals that this hashtag is a part of a PR activity for the film.
Check out the Tweet.
Fellow Twitterati asked for authenticity of this Tweet.
And the Twitter user had a perfect response.
Evidently, this is not the first time Siddharth Malhotra has pulled something like this.
Remember this Tweet?
The Movie Aiyaary Sizzle which is being promoted.
Successful PR or a Fiasco?
Well, it has been just 4 hours since Siddharth Malhotra Tweeted this. And there were merely 4 thousand tweets on this trend. While it managed to trend on Twitter, it hasn’t grabbed many eyeballs. It might have run a little longer if the screenshot of this strategy had come a day later. Their PR strategy is out in the open even before it could grab a decent publicity!
While marketers say it’s alright to manipulate sometimes, we do not agree with such degraded PR tactic. This is clear case of playing with emotions of the fans and people in general.